"It allows you to operate on your cattle instead of in them."
In this quote, our guest is referring to their livestock collars as tools that allow producers to zoom out from the day-to-day operations and understand their herd in a more intimate way.
Justin Wells, a former US Marine, is the US Country Manager for Halter – a New Zealand based animal tech company specializing in virtual fencing and pasture management solutions.
In his role, Justin leads Halter’s expansion into the US market, focusing on establishing market presence, building partners, and leading their sales efforts. Halter’s system utilizes solar-powered collars to enable producers to virtually fence their pastures and monitor their livestock through audio cues and data analytics.
Our conversation picks up with Justin describing his early upbringing in a small town in Michigan and what originally drew him towards the Marine Corps.
Our guests this week are Chip Perrin and David Billings, Owner and Executive Board member with Coastal Plains Meat Company based in Eunice, Louisiana....
It’s impossible to hide poor work on a farm Our guest this week is Jed Dunham, a consultant with Kansas State’s Office of Military...
I started looking into grant writing, and realized that this is kind of like being the garbage man of the industry. There's just not...
